Content is King

I cannot emphasise, enough, the importance of the content on your site. Not only does it affect the number of returning users it also increases the standing of the site in the various search engines.

Whatever style of writing you chose the content must be clear, concise, informative, and focused.

Although the "Home Page" is usually the root of the tree, that is your web site; don&rquot;t assume that this will be the first page that the user sees.

Managing Expectations

The majority of users have very high expectations of IT. Not only how quickly computers will respond to input, but that they can read minds and will do what the user wants them to do and not what they are told to do.